Integrated Communication Plan Research Proposal

Integrated Communication Plan - Research Proposal Example UK gaming market is the third most important market in the world, and it is the largest European market [1,2]. According to [3] there are more than 33.6 million gaming users in UK market in the year 2012. Moreover, this market generated revenue of  £2.04 billion in the year 2014, and this is around 7% more than 2013 (Dring, 2014). According to Yahoo! News, with the growth of the industry there are more and more jobs coming up in the UK market (Brinded, 2014) The total value estimated of the video gaming industry is GBP 1 billion. Around 33 million people in UK play video games (IAB UK, 2011). Thus, the market segment is very large. These gamers can be categorized into different types. Among these types, 19% are the regular gamers and casual gamers, or social gamers are around 26%. Therefore, this segment of social or casual gamers can be important segment that Nintendo WiiU can target. The age group of casual social gamers is in the age group of 35 to 44 years, and most of these pe ople are parents. At the moment, Nintendo WiiU is focusing on regular gamers that are around 19%. Many people use gaming as time consuming activity.Gamers can get negative attention, and this can have negative influence and gain negative attention in the media. Thus, it is important for Nintendo to not come up with such games that can have negative attention in the media.(Brinded, 2014) Economic factorsThere has been an increase in the demands of the games. The demand of different games has been increasing.

Zachary’s Story Essay Example for Free

Zachary’s Story Essay 1. An ulcer starts by eroding the mucosa of the G.I tract wall. What functions of digestion or reabsorption might be lost if this layer is no longer functional? What functions will be compromised if the ulcer eats through the submucosa and then the muscularis? Absorption would not happen correctly because some of the ingested and secreted may seep out of the lumen. This could also create a pathway of entry for pathogens, if the ulcer ate its way through to the muscularis mucosa and lose some control of defecation. 2. If Zachary has a peptic ulcer affecting his stomach and or duodenum, which components of the peritoneum will be affected? If the ulcer eats a hole into the wall of the stomach, bacteria and partially digested food can spill though the opening into the peritoneum. This will cause sever inflammation of the abdominopelvic cavity and the visceral peritoneum. 3. How can Zachary’s stomach contribute to the formation of ulcers in other parts of the G.I tract? Which cells directly participate in ulcer formation and how do they contribute to the creation of lesions in the G.I tract wall? Zachary’s stomach contributes to the formation of ulcers in the other parts of the G.I tract by the acids that are needed to breakdown food, they are excessive and will cause the stomach to over work therefore causing surrounding parts to be over worked as well. The cells that participate in ulcer formation include: partial cells (secrete HCI) and gastric gland (acetylcholine) . The major causing factor is chronic inflammation due to helicobacter pylori that colonizes the mucosa. The immune system is unable to clear up the infection despite the appearance of antibodies, which the bacterium can cause a chronic active gastritis. 4. Why does Zachary’s G.I tract need the substance the contributes to the formation of ulcers? How is this substance secreted by cells within the gastric pits? Zachary’s G.I tract need the substance to assist in the breakdown of food for absorption. Epithelial cells extend into the lamina where they form secretory folds called gastric glands and several of these glands open into the gastric pits and secretions from those glands flow into the pits. 5. If Zachary’s only normal digestive enzymes come back from his mouth, what substances will he be able to digest? Zachary will only be able to digest starch because even though food is swallowed too quickly for all starches to be broken down in the mouth, salivary amylase in the swallowed food continues to act on the starches for around another hour, then the stomach acids inactivate it. Zachary can also digest triglycerides because the enzyme secreted by lingual glands in the tongue start to break down but does not activate until the bolus reaches the stomach. 6. What do you think the ultimate fate of Zachary’s pancreas would be if the hepatopancreatic ampulla continued to be blocked? What do you think would happen to the liver and then eventually to the rest of Zachary’s body? Because of the excessive pancreatic juice and bile Zachary’s pancreas will not be able to function correctly, this will result in a blockage of the secretions that will continue to build causing further damage and inflammation. Zachary will end up with extrahephatic jaundice due to the blockage of bile drainage and he will become malnourished and lose weight. 7. What enzymes has Zachary’s body been unable to use because of the blockage of the hepatopancreatic ampulla? What are the specific molecules these enzymes work on? Pancreatic juice and bile are the enzymes that Zachary cannot use. These enzymes work on the endocrine portion of the pancreas, they secrete the hormones glucagon and insulin. 8. Selecting one of Zachary’s symptoms of either diarrhea, fever or weight loss†¦ explain how inflammation of one section of the small intestine could lead to that symptom? Inflammation of the small intestine is called gastroenteritis. The symptoms that occur with this disease include diarrhea, abdominal cramps, nausea and vomiting. All of these symptoms can cause a fever and it will last anywhere from 3-7 days. 9. With Zachary’s new diet, which type of lipoprotein will decrease in circulation the most? Which type of lipoprotein do most people wish they could decrease and why? Which one do most people wish they could increase? VLDLs will decrease with Zachary’s new diet. Most people wish they could decrease LDLs because LDL cholesterol is known as â€Å"bad† cholesterol, and people have too few LDL receptors. Their body cells remove LDL from the blood less effectively and develop fatty plague. People wish they could increase HDLs which is known as â€Å"good† cholesterol. 10. In a healthy person other molecules can be substituted into the pathways of glucose catabolism when the blood glucose level is low. What specific molecules will Zachary now have problems making during times of low glucose and what is the normal source of molecules? Zachary will have problems making glycogen, which is mobilized and converted to glucose by gluconeogenesis when the blood glucose concentration is low. Glucose may also be produced from non-carbohydrate precursors that include: pyruvate, amino acids and glycerol. Gluconeogenesis is what maintains blood glucose concentrations, while insulin and glycogen work together to keep blood glucose normal. 11. If Zachary is no longer ingesting foods high in lipid content, how will his body continue to supply itself with phospholipids, lipoproteins and cholesterol? Without an adequate supply of lipids in the body, what process will most likely increase in his hepatocytes to ensure proper ATP production in times of low blood glucose? Zachary’s body will continue to supply itself with phospholipids, lipoproteins and cholesterol by using the stored lipids in the adipose tissue throughout his body and his liver. Ketone bodies will increase in the hepatocytes to ensure proper ATP production.

dikes :: essays research papers

â€Å"When flood waters from the Mississippi River and it’s tributaries surge down the river the volume of water is physically impossible to contain. In general, there is just to much Water!!   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The â€Å"pools† behind the navigation dams have no effect in preventing or causing floods. Like a bathtub it doesn’t matter if the pools are empty or full when the floodwaters come. Within a very short time the excess water can create an over flow (Army Corps of Engineers).† What is a Flood? A flood occurs when water is poured over the land and the ground and rivers cannot cope with it (Waterlow 8). Once a basin has filled, water will overflow its rim and resume it’s downward progress. â€Å"Gravity ensures that water must drain the land into the sea (Allaby 12).† When snow melts from a divide it is joined by more snow, and it will eventually reach the low lands. Hills down below will also shed water into the same low lands and if there is enough of this it can result in a flood (Allaby 12). The Mississippi, Missouri, and Ohio drain an area of 1,243,700 square miles, this goes from the Rocky Mountains to the Canadian boarder and Pennsylvania (Allaby 13). All of this watershed result in floods each year the snow up north melts. How a Dam Affects Flooding A dam is made to make pools at least 9 ft. deep so that barge traffic can navigate freely through out the river. A lock is made so the barges can move from one pool to another (Army Corps of Engineers). The combination of these two make up a lock and dam system. Between St. Anthony Falls, MN, and Granite City, IL there are 29 lock and dam systems. It is said, in the beginning of this page in fact, that dams do not control flooding. Dams weren’t made to control floods and they never will, because floods are so unpredictable and so uncontrollable (Army Corps of Engineers). What is a Dike A dike is an embankment built to control or hold back the water of a river, stream, sea, etc. (Waterlow 25). In building a dike you can use sandbags, dirt, or both put together. You will build up a wall, getting it as compact as possible, as high as you think is needed to hold back the floodwaters. In the Netherlands farmers have used dikes to protect their farms from floods for hundreds of years (Waterlow 25).

Khrushchev Genuinely committed to peaceful coexistence Essay

In the years 1955 ­62, Khrushchev was genuinely committed to peaceful coexistence. Peaceful co ­existence is the idea that the two superpowers in the world, the USSR and the USA can accept each other’s ideologies and consequentially their satellite states in the interests of peace, whether Khrushchev was entirely committed to this notion is debatable due to his ‘behind the scenes’ actions between 1955 and 1962. The Austrian state treaty of 1955 seemed to show Khrushchev’s commitment to peaceful coexistence, but his aggression after the U2 spy plane incident of 1960 and the gamble with peace over the Berlin wall in 1961 and Cuba in 1962 suggest his commitment to peaceful coexistence was not genuine, but a delay tactic until opportunities to show the USSR system was superior to capitalism arose. Khrushchev was committed to something more along the lines of ‘peaceful competition’ whereby the soviet union could gain an economic and without the need for a hot war, rather than peaceful co ­existence where both global superpower s really engaged in tolerance for either ones ideologies. When Khrushchev attained power in 1953 he advocated the de ­Stalinization of the Soviet Union during a speech at the 20th congress of the soviet party. This political message of denouncing Stalinism seemed to advocate a new era of Soviet foreign politics based on toleration to the western bloc of capitalist countries. A political example of Khrushchev’s genuine attempts at peaceful coexistence is attending international peace conferences such as The Geneva summit in 1955 which conveys the initial attempts of bridging the gap between the fundamental ideological divisions of Soviet Russia and the United States. This may be an attempt by the Soviet Union to reduce the hostility of the Capitalist world as they were apprehensive of the foundations of Marxist ­Leninist Russia which they perceived plotted a Global Revolution. However this interpretation would have been incorrect as the fundamentals of   Marxism was to encourage internal bureaucratic revolutions through the working class in order to liberate themselves from oppression rather than direct military action. This may be in the military and social interest of preventing or at least reducing the possibility of Mutually assured destruction by means of Nuclear warfare which was a very strong possibility. This can be seen with the signing of the Austrian State treaty of 1955 that allowed Austria to become a neutral zone which expresses a serious attempt at diplomatic and peaceful methods by the SU. Furthermore it was these arguments that Khrushchev would use in the Geneva summit to convey the genuineness of his attempt to move away from intro ­national warfare from one external Socialist state into a Capitalist one, and therefore rejected this Stalinist approach that occurred with the Satellite states of Eastern Europe by invasion of the Red Arm y. However on the contrary, Khrushchev maintained the satellite states as a cohesive political and economic unit that further added to the bipolar international system. This was evident with the establishment of the Warsaw Pact on 14th of May 1955 was a collective defense treaty of Communist nations within the Soviet sphere of influence. This portrays the lack of commitment to true peaceful coexistence as it meant that Khrushchev created an adversary to NATO, whilst also being militarily aggressive in order to dominate in central and eastern Europe and this can be seen with the quelling of the Hungarian Uprising in 1956 as soviet soldiers lead to the death of 2500 Hungarians and an overthrow of the government. This shows the imperialistic nature of the Soviet Union and not of truly peaceful cohabitation by clearly dividing the world on   the wider Cold War basis by intrusive political and military intervention. It seems contradictory to the previous peaceful concessions made by the Soviet Union at the Geneva Summit and this shows how the Soviet Union were still trying to maintain an advantage over the Capitalist world rather than accepting a diplomatic change. This can be deduced as an attempt to build on Soviet power whilst also trying to repress American power through far less than peaceful methods. Furthermore tension was at it’s highest following the military actions of the Soviet Union prior to the Cuban Missile in 1962. For example Khrushchev created a physical and metaphorical barrier that divided Eastern and West germany yet also divided the Capitalist and Communist worlds. This was evident with the erection of the Berlin Wall on 13th August 1961. This was done in order to prevent the massive emigration of East German population that reached up to 3.5million before the wall was built. This socially would leave the Soviet Union short in man power of the working class that was an industrial city that provided much revenue and weaponry for the Red Army. Furthermore many educated members of the population left that left on the basis of political reasons rather than the materialistic reasons, such as poverty and poor living conditions. This shows Khrushchev’s attempts at creating a politically divided Europe and represents the Soviets were determined in not allowing one inch of land to be won by their adversaries and may have prompted them, the US, to respond aggressively through military action. Also the deployment of missiles in Cuba also created an atmosphere of hostility and potential for mutually assured destruction through an aggressive geostrategic maneuver to gain an advantage over the USA whilst also trying to arm and strengthen a communist ally that was only miles away from the United States’ coastline. Many Historians have said this is the closest the world has come to nuclear warfare.

How Sassoon Captures the Brutality, Futility and Horror of Trench Warfare Towards His Audiences Essay

â€Å"I am not protesting against the conduct of the war, but against the political errors and insincerities for which the fighting men are being sacrificed.† – Siegfried Sassoon. Sassoon was a well known English poet who had gained recognition by writing about his experiences in the trenches as a soldier during WWI. Sassoon uses his experience to express the suffering he had undertaken on the battlefield which were described as brutalising, horrific and an unjustifiable waste of human lives. Thus it is through these practices that allow Sassoon to capture the brutality, futility and horror of trench warfare towards his audiences. Throughout all the works of Sassoon, four poems have stood out to demonstrate these three themes. Brutality being illustrated through ‘Counter Attack’ and ‘Suicide in the Trenches’, ‘ The Hero’ and ‘Does it Matter?’ demonstrating futility whilst ‘‘Counter Attack’ and Ã¢â‚¬Ë œSuicide in the Trenches’ expressing horror. Brutality – the trait of extreme cruelty. ‘Counter Attack’ illustrates brutality through the quote â€Å"And butchered, frantic gestures of the dead,† a hyperbole and metaphor has been used to create this ferocious scene. Juxtaposition has also been used to express the soldiers’ movements’ in contrast to those from the dead. With the use of these techniques it allows the audience to visualise the brutal aftermath of an all too common battle. â€Å"Down, and down, and down, he sank and drowned,† repetition of the word ‘down’ has been employed emphasising the soldiers’ brutal death as well as generating harsh, visual imagery. In ‘Suicide in the Trenches’, the statement â€Å"The hell where youth and laughter go,† juxtaposition is utilised to reveal that war is of horror and viciousness which is comparable to hell in taking away the innocence of soldiers. Also, â€Å"He put a bullet through his brai n,† Sassoon has made this statement extremely direct and clinical giving it a dramatic effect when reading. There is the use of vivid imagery which assists in displaying the brutal reality of men in the trenches where they would commit suicide just to escape war. Futility – the quality of having no useful result, useless/lack of importance or purpose. Within the poem ‘The Hero’, quotes â€Å"And no one seemed to care except that lonely woman with white hair,† and â€Å"We mothers are so proud of our dead soldiers,† emotive language has taken place in these 2 statements enabling the audience to realize how futile war was back then because once the soldiers fought and died, no-one seemed to care that they had given up their lives. â€Å"He thought how ‘Jack’,  cold-footed, useless swine.† A metaphor has been applied to the words ‘cold-footed’ to give an idea that the solider was being compared to a hopeless pig along with the fact he was scared and a coward when going to fight. Thus this portrays futility by describing how the soldier was picked to fight for his country but lacked off – not being useful when needed. Although in the poem, ‘Does it Matter?’ this phrase has been repeated a number of times all through the poem through the utilisation of a rhetorical question inquiring the audience if going to war and fighting for your country really mean anything. As well as, a sarcastic tone has been put in place due to the questions that Sassoon asks his audiences are bizarre, such as, â€Å"Does it matter? – losing your legs?† and â€Å"Does it matter? – losing your sight?† It is through these quotes and techniques that allow Sassoon to emphasise on the theme of futility and how once you fight for your country and come into contact with all sorts of injuries, no one really cares – hence conveying the message it was pointless to go to war and a waste of time. Horror – an intense feeling of fear, sh ock or disgust. In the poem ‘Counter Attack’, the line â€Å"Bullets spat†, personification has been applied to give audiences an unpleasant image of war. Onomatopoeia has been employed to add sound effects along with creating scenery and surroundings of where the soldiers fought. It is with these techniques that the theme horror is generated as audiences would fear where the bullets would hit them – bullets coming from all different directions. Furthermore, â€Å"Wallowed like trodden sand-bags loosely filled,† a simile has been engaged here to compare the soldiers to sand bags that roll loosely when fighting. Consequently, this highlights horror to Sassoon’s audiences as he wanted to fright and remind his audience of how rough the circumstances were of where the soldiers fought. Throughout the poem ‘Suicide in the Trenches’, the line â€Å"Slept soundly through the lonesome dark,† personification is adopted by constructing a lonely and isolated background on top of symbolising fear due to soldiers sleeping by themselves in the trenches and do not know what will happen – if they will wake up dead or alive. â€Å"With crumps and lice and lack of rum,† the word ‘and’ uses repetition when listing the endless, disastrous events that Sassoon went through. Imagery has also been exploited to show the bad conditions of the trenches back then. Therefore, horror has been depicted from the bad conditions Sassoon had to live in as a result  revolting audiences. It is through these works of Sassoon that has given us and insight and understanding of what war was like back then. Through the numerous techniques used by Sassoon it has allowed us, as an audience to understand and empathise with Sassoon about the brutalising and horrifying circumstances of war.